Engine 05 of 06 · Healthcare Growth Suite

Performance Marketing

Every rupee of ad spend should be traceable to a patient conversation. The Performance Marketing Engine runs Meta and Google campaigns wired directly into WhatsApp — so you see exactly what a lead costs and where it came from.

Scope this engine Ask on WhatsApp

Inside the engine

What runs, and what you receive.

What is included

Meta and Google campaign strategy and management
WhatsApp click-to-chat campaign architecture
Landing pages built to convert
Creative testing: hooks, formats, offers
Cost-per-conversation and CPL tracking
Weekly optimisation, monthly reporting

What you receive

Campaigns live per your tier
Branded monthly performance report
Spend recommendations by service line

Measured by

The numbers this engine moves.

Cost per conversationWhat a real patient enquiry costs, tracked weekly

Lead-to-OPD rateEnquiries that become appointments

Service-line ROASWhich departments your spend actually grows

Available in both tiers. Growth runs the foundation cadence, Prime runs full tempo with weekly optimisation.

Who it suits

Provider types this engine leads for

Every provider we work with can run this engine. For these segments it is usually one of the first we deploy, because it moves their numbers fastest.

Hospitals

Multi-specialty and standalone hospitals

OPD footfall

Hospital Chains

Multi-location groups and hospital networks

Per-unit enquiry volume

Diagnostic Labs

Pathology labs, imaging and diagnostic centres

Test volumes

Dental Clinics

Dental clinics and multi-chair practices

Chair utilisation

IVF & Fertility

IVF clinics and fertility centres

Cost per qualified enquiry

Eye Care

Eye hospitals and vision centres

Procedure volumes

Aesthetics & Cosmetic

Aesthetic, cosmetic and wellness centres

Consultation attendance

Questions

About the Performance Marketing engine

Is the Performance Marketing engine sold on its own?

Yes. Most providers start with one or two engines and add others as the system matures. Scope and deliverables are fixed in writing either way.

What is the difference between Growth and Prime for this engine?

Growth runs the foundation cadence that establishes the system. Prime runs it at full tempo — higher volume, weekly optimisation and a plan revisited monthly.

How is it reported?

Monthly on WhatsApp, against the measures above. Prime adds a weekly dashboard and a monthly review call.